Lots of people will talk about theory and sell you stuff that they aren’t really doing. Unfortunately “fake it until you make it” is the mantra for far too many in this industry, but fortunately I don’t have to do that.
That being said, I’m about to tell you the real difference between earning $300 a month vs earning $30,000 a month. But before I explain this to you, let me tell you where I learned it…
This is the club that I’m personally a member of and this guy’s business strategies have had the biggest impact on my Online earnings: Click Here
If you do one thing for your business this year, be sure to get
the report and watch the training videos inside the membership
area. It will change your mindset and simplify for you what it
really takes to succeed. It’s really the best value you can get to
be trained by one of the elite teachers in the industry:
So, what’s the difference between $300 and $30k?
Scale and Magnitude
Let me explain…
It’s easy to find out what people want to buy Online. Just look at
what is selling well and create a better product with your own
unique spin on it. Don’t try to invent something that hasn’t
already been thought of by the other 6 billion people on the planet
because it’s next to impossible. If you wait for a unique idea,
you could wait your whole life and never make a dime.
It doesn’t matter if an idea has already been done, just do it
better. For example – Yahoo was around before Google, MySpace
before Facebook, Network Solutions before GoDaddy. That didn’t
stop them from starting their business and eventually dominating.
So lesson 1 is – get your idea out there and don’t let competition
So once you have a product that people really want, it all comes
down to scale and magnitude.
Scale affects how many people you can get to see your product. For
example, a $300 a month scale is creating an information product
and just throwing up a website and writing a bunch of articles to
promote it. A $30,000 a month scale is:
- Opening it up for affiliates to promote and actively recruiting
- Targeting the main keywords your potential customers search for
and building satellite sites that you actively build links to to
rank for each of those keywords
- Creating a webinar to promote your product and contacting all the
marketers in the niche that do webinars
- Testing different paid advertising sources on a small scale until
you find one with a positive ROI and then ramping up your
advertising budget for as much and as long as it’s profitable
- Partnering with or using a distributor that can get mass exposure
for your product. Think Amazon.com, Clickbank, or getting a book
deal with Simon & Schuster .
Magnitude refers to how much you can earn per sale. You can
increase your magnitude by:
- Making your product more valuable and increasing the price. For
example, turning an ebook into a home study course with multiple
- Increasing your credibility, brand awareness, and perceived
quality/value which enables you to justify charging a higher price.
- Adding upsells, downsells, and cross-sells to increase the
average customer value.
- Adding continuity by offering a related product or service that
customers will be willing to pay monthly for. You could even
partner someone who already has a continuity offer.
The bottom line is, you need either scale (lots of customers) or
magnitude (a high profit per customer). If you have both, you can
Hopefully this gives you an idea of what it takes to get to the
next level. However, this is just scratching the surface of what
you need to know. I highly recommend that you join me as a member
of the Founder’s Club and get the same training that I’ve been
privileged to receive:
P.S. Please leave your comments. I’d love to hear your feedback…