I’ve been using this strategy with Kindle books and plan to extend
it to other information product types.
You can buy PLR or create a product on a generic topic such as
Internet Marketing, Fitness, or Dating and then brand it to be
attractive to niches within that market. Here are some examples:
- Real Estate Agents
- Painters
- Roofers
- Contractors
- Restaurant Owners, etc
- Women, Post Pregnancy
- Men Over 40
- Those with little time to workout
- Obese Children
- Athletes Looking to Gain Muscle, etc
- Seniors
- Divorced Moms
- Single Dads
- Introverts / Shy People
- Women over 40, etc
Do you see how you can take a generic product and re-purpose it to
sell in multiple niche markets? The information usually applies
with very little customization required. But people would rather
buy specialized information. For example, a women over 40 would
buy the guide with dating advice for women over 40 instead of the
generic dating advice guide.
I hope that gives you an aha moment and you see the potential in
this.
