Last week one of my members asked me a very good question and I’d
like to share my response with you.
The question was: “Ron, how would you promote VideoForward if you
were a member and didn’t already have an email list?”
Here’s what I would do (4 steps):
1) I would write 7 emails highlighting the different benefits of
VideoForward with a call to action to join now and get the free
trial. For example, the benefits could be:
- It’s an easy way to earn money (get paid just to share videos created by others).
- It’s perfect for a newbie, no technical knowledge required.
- It’s the only revenue sharing site that gives you 100% of your ad
revenue for any type of ads (Adsense, CPA, Affiliate ads, or other). - It’s the only revenue sharing site that gives you 50% ongoing
commission on all new members who signup to VideoForward from your video pages and referrals. - You get push-button access to create unlimited web pages on
VideoForward using videos from YouTube, Google Video, MySpace, etc. - It’s the only revenue sharing site that actually trains you to
succeed. The lessons you’ll learn are worth more than the
membership fee. - It’s a great way to earn money from Twitter, Facebook, and other social networks, just by sharing cool videos.
2) I would get an autoresponder account to build a list of people
who are interested in earning money online. I would load the
autoresponder with the 7 emails so that a new one is sent out
automatically 2 to 3 days.
These emails will give you 7 additional opportunities to earn a
commission from each person who signs up (as you will see in
the next steps).
The service I use is here. Or if you want a decent
free autoresponder service, you can use http://ListWire.com.
3) I would set up a simple webpage (squeeze page) that offers to
show a free video on how to earn money just by sharing videos. The
purpose of this web page would be to collect the person’s name and
email address and then redirect them to the VideoForward sales page
through your affiliate link.
By doing this, you will build your own email list and earn
commissions for all those who signup for VideoForward.
If you notice on the revised VideoForward sales page, there is a
video that autoloads which shows how the service works:
http://videoforward.com/makemoneyonline.html
That means the visitor to your webpage will get exactly what you
promised (important).
Here’s a sample squeeze page that I’ve used (example only, don’t
sign up): http://videoforward.com/Step1of2.htm
4) I would do everything I could to drive traffic to my webpage.
There are dozens of proven ways to get traffic but ironically, this
is where most people fail.
Getting traffic is nothing more than getting people to visit your
webpage. People are all over the Internet all the time. You just
have to go where the people are who would be interested in your
offer.
You know that people are searching on Google. You can reach them
through Pay Per Click (Google Adwords) ads or you can post content
on sites that rank well on Google (eg EzineArticles.com).
You know that people are on Facebook, Twitter, and the social
networks. You can interact with them and get them to watch a
free video on a new way to make money. Some of the social sites
also accept ads (Facebook for example).
You know that people are online reading popular forums and blogs.
You can participate in the discussions and subtly make reference to
your free video offer.
You know that people are reading email newsletters. You can try to
get in touch with the editor and offer to submit free content
related to their newsletter OR you can find newsletters that accept
ads and place an ad.
For two great resources on finding newsletter advertising
opportunities, see:
– http://www.smartbrief.com/index.jsp
– http://directoryofezines.com
Another one I use is http://ArcaMax.com
At the end of the day, you’re either working to get traffic, or
your paying to get it. However the beauty of this system I’ve
outlined for you is you can leverage the affiliate commissions
you’ll earn to offset any advertising costs. You can test it on a
small scale and then ramp it up once it’s profitable.
The other really cool thing is, you’re also building your own email
list. And if you give them good information, you will be able to
generate traffic anytime you want just by sending an email to them.
You can also promote other products and/or charge others to
advertise.