How to make a good first impression with your subscribers

   •  by rondouglas    •   No Comments »

It’s very important to make a good first impression on your subscribers by following the first rule of email marketing which is “give people what they signed up for.”

Think about that rule for a second. Everyone tells you that you should give something for free on your site to build an email list.  However, there is a right and a wrong way to do it.

To find out if you’re doing it right, you have to enter the mind of the subscriber and ask yourself two questions:

1) “What is the subscriber looking for when they sign up?”

2) “How can I give them what they’re looking for in a way that makes them perceive me as an expert or authority.”

That’s how you should start off your relationship with your list.  That plus a little bit of personality helps :-).  When in doubt, just be yourself.

Another question you should ask yourself is:

“Is what I’m giving to get people to opt-in consistent with the end goal I’m trying to accomplish?”

Giving something away for free is meaningless if the subscriber gets it and is not looking forward to additional emails from you.

Your message should imply to the subscriber – “here’s a taste of the answers you’re desperately looking for, there is more to come from me – The (Insert Niche Here) Expert.”

It’s more powerful if they come to that conclusion on their own just by the way you set up your all-important first impression.

Think about what I’ve just told you – this tip alone can have a profound effect on your business and result in thousands of dollars extra per month.

Hopefully it won’t take you 4 years to figure that out like it did me :-).

Speak to you soon.

To Your Success,

Ron Douglas

How I Sold 1.1 Million Books And Ebooks
Free Video Reveals It All...

Just Tell Us Where to Send it:

Leave a Reply